About Us
Thug is a user research and experience design firm that helps our customers find new and unexpected ways for technology to create human value.
We are social scientists who strive to understand human behavior and uncover pain points. We are strategists who analyze and synthesize data to link people’s needs to product insights. We are designers who disrupt the status quo by creating transformative experiences for consumer electronics and high-tech products.
We use a proven process of rapid iterative design and evaluation to help our customers productize their ideas and emerging technologies so that industry will adopt it, and we humanize it so that people will want to connect with it.
Contact Thug today to see how we can help you better understand your users, design for great experiences, and build products that will resonate with your customers.