Practicing good oral care can be more than mundane with the Mode toothbrush. With a goal to innovate the electric toothbrush category with a product users actually look forward to using, Mode partnered with Spanner to make it happen. Key objectives accomplished include performing a design for manufacturing review, and improving the waterproofing strategy in order to create the first electric toothbrush that docks and charges without wires, looking sleek, and offering peak performance. And, of course, we did it all with a smile.