Project Goals
• Improve flavor differentiation and appetite appeal
• Compete head-to-head with Western brands
Of Note
• The new chocolate packaging design is evolutionary to assure consumers that this is the same, great Delfi bar they’ve always known
• A new, “two-tiered” color code was introduced to clarify flavor choices while maintaining the signature red across the line
• The color system synchronizes with other PT.Ceres chocolates and branding strategies
• Highly-realistic illustration (Jon Rosenbaum) was recommended as the best solution for a rich and appetizing presentation
• The “splash” reinforces dairy milk ingredients and supports a marketing tagline, “Ski the new wave of milk chocolate”
