About Us
Raison Pure NYC is an international design agency with more than 25 years of experience in Strategy and Design.
We take a very multi-cultural approach to brand building and have a proven track-record of creating memorable brand icons. By balancing the rational with the emotional, we're able to create alluring design work for our clients that also solves a brand need and reinforces key brand values.
Our strengths include:
Visual strategy, Brand Identity, Product Design, Packaging Design, Retail Environments & Experiences, Consumer Product Innovation, Global Design Management.
Founded in Paris in 1987, Raison Pure was inaugurated in New York in 1998, with founding partner Laurent Hainaut as president and creative director.
In 14 years, RPNY created a portfolio of international brands in the Beauty, Fine fragrance, Home and Personal Care, Liquors, and Food and Beverage sectors, among others. We offer a wide range of expertise: Innovation, Visual and Brand Identity, Product and Packaging Design, Retail Environments and Brand Experiences.
The NY office is also the host to Gallery R’Pure, a showcase of the creative vision of Raison Pure NYC – featuring object and furniture designs, as well as the work of emerging artists and designers: www.galleryrpure.com
At the heart of Raison Pure NYC, there is a community of talented individuals from various fields and different horizons that interplay in an ongoing exchange of limitless possibilities.
It’s the mixing up and coming together of various kindred souls who share a pure intuition that generate a unique fusional force.
Our team is now composed of 40 people, a multi-cultural group with more than 12 nationalities represented.
We are located - 119 Fifth Avenue, 2nd Floor, New York, NY 10003, USA
Affiliations
- CEW
- AIGA