About Us
With over 40,000 different items to choose from in the average supermarket, the challenge is to stand out from the crowd. Over 70% of purchase decisions are made at point of purchase. There are thousands of products competing for shoppers' attention in a store and, according to various research findings, a package on a store shelf has less than three seconds to grab that attention. This means the packaging must be clear and connect with the audience for which it is intended.
For over 30 years Pencilworks Studios has offered consumer goods packaging design, branding, graphics and marketing design services to industries as diverse as government, food services, retail and technology. Pencilworks Studios has a defined process for walking our clients through the definition to print stages required to meet their very specific needs.