About Us
Change is a branding consultancy with a sustainability focus. Founded in 2005, we’ve spent the last three years helping organizations from Translink to Unilever brand their sustainability programs in ways that consumers can understand, appreciate and reward. We’ve also helped new companies, such as WUN cutlery and MOGO, build their brands from the ground up, and non-profits, like Evergreen and Pivot Legal, craft and communicate a message that truly represents their mandate.
Our job at Change is to build green brands. To do so, we address four areas:
1. Analysis – mapping the brand based on market research
2. Positioning – creating a brand story
3. Strategy – planning the brand’s direction
4. Execution – realizing and promoting the brand