Formation Design Group

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About Us

Formation creates innovative products for a diverse range of clients. Our focus is new product innovation with an emphasis on challenging assignments. We embrace difficult problems, becoming involved early and remaining engaged until solutions stand on their own. We believe the secret to successful product development lies in lean teams capable of strategic thinking and tactical execution.

Two of Formation’s projects for the aircraft interior market are finalists for the 2016 Crystal Cabin Awards. Formation’s independently developed Formation Design Cabin Concept and Formation’s collaboration with B/E Aerospace, Panasonic and Teague on the Waterfront business class suite have advanced to the finals. We are extremely proud of our team and the effort they’ve contributed to making truly world class products for a very challenging and constrained market.

Formation’s lie flat seating concept was featured on The Runway Girl Network. Runway Girl contributing editor and international journalist John Walton offered a detailed overview and critique of the Formation Seat.

The Formation Seat is a new lie-flat seating arrangement that increases premium cabin density without compromising passenger living space. Read John Walton’s comprehensive piece On The Runway Girl Network.

If you are interested in becoming part of the design team at Formation email resume and portfolio samples to


  • IDEA Gold Award - Avon Protection Deltair SCBA IDSA 2014
  • IDEA Silver Award - NCR 30 Series Terminal IDSA 2012
  • Medical Design Excellence Award - MMJ Labs Buzzy MD+D 2011
  • Good Design Award - Crown ESR 5000 Good Design 2010
  • IDEA Gold Award - Crown GPC 3000 IDSA 2009
  • Best of the Best - Crown TSP 6000 Red Dot 2007
  • IDEA Silver Research Award - Airbus Spice IDSA 2007
  • Product Design - Crown TSP 6000 iF Industrie Forum 2006
  • IDEA Gold Award - Siemens Symbia IDSA 2006
  • IDEA Silver Award - Safe-Vent Arterial Syringe IDSA 2006
  • IDEA Silver Award - Crown TSP 6000 IDSA 2006
  • IDEA Silver Award - Crown PE 4000 IDSA 2004
  • Crown PE 4000 ID Magazine 2004
  • IDEA Silver Award - ORS Multiple Organ Therapy Unit IDSA 2003
  • Peoples Choice Award - Avon Protection Deltair SCBA IDSA 2014
  • IDEA Bronze Award - Crown GPC with QuickPick Remote IDSA 2015


  • IDSA
  • APMM


  • Airbus
  • Ingersoll-Rand
  • Jarden Consumer Solutions
  • Coca-Cola
  • Humminbird
  • Crown Equipment Corporation
  • Siemens
  • NCR
  • Kimberly-Clark
  • MMJ labs
  • Organ Recovery Systems
  • Cooper Lighting
  • Hach Company
  • Caterpillar
  • E-Z-Go Textron
  • Hunter Engineering
  • Penn
  • Kodak
  • CryoDynamics Inc.
  • JT Sports
  • Hill-Rom
  • Jackson Safety
  • Avon Protection
  • Xerox
  • B/E Aerospace
  • Halyard Health
  • Omax
  • DataComm
  • Rockwell Collins



Formation Design Group


  • Industrial Design
  • Interaction Design
  • Strategic Consulting

Typical Project Budget

Not Specified


Main Office

1263 Barnes St
Atlanta, GA 30318
United States


Robert Henshaw - Philip Palermo - Russell Kroll
phone: 404.885.1301
fax: 404.885.1302

Social Media


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