Black Tux, a new alternative to traditional tuxedo and suit rental outlets, has retooled the experience of picking the perfect outfit for the big day. They wrote The Groom’s Guide to help their customers plan a wedding they can be proud of. We needed to adapt The Groom’s Guide for web, reimagining the flow and structure of content in a way that made sense for reading on screens.
We molded the Guide’s chapters into vertically scrollable overview pages—demarcating items with color coding—to allow readers to peruse each chapter’s contents without getting overwhelmed. A simple and streamlined mobile design makes life easier for grooms on-the-go.