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Faraday Future Art Direction and Website

Client: Faraday Future

Faraday Future, the architects of the next generation of premium electric vehicles, is growing rapidly and introducing groundbreaking innovations into the automotive industry. To assist them in establishing an even stronger online presence, we constructed a seamless user-experience and developed their newly acquired FF.com which launched to an audience of billions across China and America.

Utilizing only HTML, CSS, and Javascript, the new online experience explores their concept vehicle in-depth, giving users insight into the aesthetic and technical details of the FFZero1, from the vehicle’s UX to its micro and macro design & engineering details. FutureSight allows audiences to stay up-to-date with any media or news posted by Faraday Future.

In addition to the web experience, we also created and animated a sizzle reel which illustrates the new FF.com and was premiered at their launch event in China in April 2016


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Art Direction automative branding website


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