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About Us

Ritual is new studio of award-winning designers and strategists in Los Angeles. We are interpreters in the dialogue of technology, culture and business. We partner with the bold to shape the new.

Ritual provides design strategy, industrial design and design language systems across product, digital and service.

Our methodology replaces assumption with understanding and creativity.

We deepen understanding of your customer and your end user and your experience imprint. We deepen understanding of your brand your business and your value chain.

We fuse understanding with inspiration to create award winning, paradigm shifting and equitable products and experiences.

Our methodology is guided by four principles.

Curiosity: We are intensely curious. Curious about people. Curious about culture. Curious about technology. Curious about your business.

Optimism: We are forever optimistic. We see a bright future and we help to shape it.

Meaning: We do not believe in styling. We believe in meaningful design. We believe that meaningful products and experiences can create profoundly satisfied consumers. We believe that this emotional satisfaction will turn into financial success for our partners.

Competence: We design for development. A product is only as good as the execution. We build the foundation for successful product development early in the design process.

Ritual is a fresh venture created by seasoned designers. Nestled in the hills above downtown Los Angeles we take inspiration from a city used to challenging convention and creating trends.



  • iF Award Industrieforum Hannover 2016
  • iF Award Industrieforum Hannover 2015
  • IDEA Silver Industrial Designers Society of America 2015


  • Belkin
  • Verizon
  • Phyn
  • Wemo
  • Cabeau



Staff Size




  • Industrial Design
  • Strategic Consulting
  • Interaction Design

Typical Project Budget

Not Specified

Ritual HQ

2026 Lemoyne Street
Los Angeles, CA 90026
United States


Thorben Neu
Website: www.ritual.la hello@ritual.la

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