Project Goals
• Create brand relevance for today’s market
• Respond to a growing market for men’s personal care products
Of Note
• Our in-depth creative exploration (PROCEDE®) defined the evolving male consumer, his design sensibilities and product desires, while opening the door for a full spectrum of men’s grooming and personal care products
• Clean, energetic design elements
• Unique color palettes communicate maximum performance
• “Pro Extreme” Speaks to a more sophisticated sensibility
• “Pro Sport” Speaks to a more casual, sports-minded male
