Project Goals
• Update and revitalize the Terro brand
• Create a strong brand platform and packaging system for an expanding product line
• Meet retailer requirements for bilingual packaging
Of Note
• Revenue growth from $5 million to $50 million
• Flexible system adapts to a variety of different structures
• Redesign allows dual language while keeping package uncluttered
• Care was taken to preserve key 100-year-old brand equities
• A thorough category and brand audit revealed 15 specific, competitive opportunities for the brand
• Distinctive, high-quality illustrations unique to the product line
• The new Terro brand and packaging system was applied to more than 30 SKUs
