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About Us

ELEVEN, A Culture of Design.

We are innovators of design and business::

• We grow business through design

• We launch businesses through our incubator, Ignite - venture & licensing

At the core of our philosophy is a human-centered design approach. Through intelligence, creativity and imagination we create success. By empathizing with targeted human behavior, needs and wants our visions are based in the context of a connected reality.

We connect through our Powers of Perspective:

Research & Opportunities

Product & Places

Interactions & Communications

Business Strategy

As a result, we manifest meaningful brands and design the products, places, packaging, communications and experiences that make connections. Synthesizing almost 20 years of "life at ELEVEN" we are able to help evolve the way organizations develop products, places, and experiences through processes, and ultimately strategy.

Our talent is intuitive and empathetic. We recognize brilliance through pattern, function and emotion. We do it because we live it as our passion inspires our vision.

Located in downtown Boston and New York City.

ELEVEN has developed strategic visions for numerous past & present divisions of Procter & Gamble including Gillette, Braun & Duracell, Sharp, Microsoft, Bauer, Nike, Motorola, OXO, Maytag, Burton Snowboards, 3COM, Herman Miller, Polycom, STX, Symbol Technologies, Reebok, Under Armour, Easton, Chamberlain, PepsiCo, EuroPro, Craftsmen, Case Logic, McIntosh, Kiva Systems, Radio Flyer, Boston Acoustics, Whirlpool, Lego, Jarden, IRobot, Sauder, Hagen, Petmate, Staples & Coca Cola to name a few. Looking back, working with extraordinary designers, strategists/researchers, viz. comm. specialists and engineers, there have been quite a few patents, design awards and licensed innovative consumer products.

Please visit us at www.eleven.net, Facebook, and Twitter and always feel free to call or write!



  • IDEA, Chicago Anthenium, Design Plus, ID Magazine, AIGA, Good Design, etc.. IF Design 0


  • IDSA
  • Design Management Institute
  • Design Museum Boston
  • ASME
DAThis firm is an adopter of the Designers Accord


  • Procter & Gamble, Herman Miller, Bose, Black & Decker, Samsung, Tumi, Polycom, 3Com, Maytag, General Foods, Ingersall Rand, Polaroid, IBM, Avery Dennison, PetMate, Case Logic, Craftsman, Chamberlain, Irobot, Franklin, EuroPro, Boston Acoustics, Cambridge Soundworks, Kensington, Heathco/Zenith, Artic Zone, E-Ink, Mimio, Kiva Systems, Symbol, Flextronics, STX Lacrosse, Sauder, Applica, LEGO, Comrex, Radio Flyer, McIntosh, Nike/Bauer, GN Netcom, Konarka, Easton, Reebok, Under Armour, ...
  • Procter & Gamble
  • Gillette
  • Duracell
  • Braun
  • Microsoft
  • OXO
  • Motorola
  • Coke
  • Pepsi
  • Sharp Electronics



Staff Size

20 plus



  • Industrial Design
  • Strategic Consulting
  • Engineering

Typical Project Budget

Not Specified

Main Office

54 Canal Street
6th floor
Boston, MA 02114
United States


Business Strategy, Victor Horodincu (ext. 121)
phone: 617-204-1100
fax: 617-204-1103
Website: www.eleven.net victor@eleven.net

Additional Locations

New York Office

261 Madison Avenue 9th Floor
New York NY 10016
United States


Craig Cloutier
phone: 6172041100

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