Project Scope
Larson's Skin Care is the manufacturer and distributor of all natural skin care products including Larson's Heavy Duty Lotion and Cracked Skin Cream. They came to Think Tank while finishing the development of the formulations, looking for for a new identity. It would need to translate effectively across multiple mediums from their packaging, marketing collateral, event booths and t-shirts to their new online store.
As a new company the client came to Think Tank with a list of tasks they wanted to accomplish. They were also looking for guidance on how to make their new brand and online store stand out among the competition. Along the way we developed a close partnership with Larson's Skin Care that allowed us to consult on starting the company from the ground up.
Think Tank developed logo concepts that excited the owners of the company. The new logo was applied to distinctive new packaging that catches attention wherever it's seen. Once the product went into production it allowed us time to begin developing a successful online presence and aggressive marketing strategy. Think Tank eventually would go on to create environmental design for the company's event booths, print collateral, corporate identity and assisted in the development of brand manuals along with presenting the product line to QVC.
Results
American Advertising Federation Gold Addy Award: Packaging Campaign
American Advertising Federation Silver Addy Award: Mixed Media Campaign
American Advertising Federation Silver Addy Award: Logo Design
This identity was eventually featured in American Corporate Identity, a book that showcases the best cross media identities from across the nation.
