About Us

STUDIO BACKS creates meaningful products and experiences that are bold, iconic and beautiful.

Before founding Studio Backs, Jochen was Principal Industrial Designer for Design Continuum San Francisco leading their ID team and prior an integral long-time visionary design leader with IDEO Product Development, where he designed a diverse range of products & experiences for clients including Cisco Systems, DELL, NEC, Medtronic, Logitech, Steelcase, Pepsi and Samsung Electronics. Prior to IDEO, Jochen was designer with TEAMS Design, where he designed tools for BOSCH and Electrolux, kitchen accessories for Leifheit and Silit. 

Jochen's creative direction provides the vision for all projects and product experiences. Jochen taught Data X: New Interactive Experiences at CCA.

The strength and focus Jochen brings to the studio on all projects is bridging complex technologies with user-centered design methods to create thoughtful and meaningful solutions. Our projects are always driven by a human-centered point-of-view. 

www.studiobacks.com

Awards

• iF Design Award Owlcam 2019
• GOOD DESIGN Owlcam 2018
• GOOD DESIGN Swivl 2018
• IDA Gold Swivl 2017
• GOOD DESIGN Vessel Kitchen 2015
• GOOD DESIGN Benvenue Medical KIVA 2014
• IDA Bronze f’real 2014
• IDA Gold Product Designer of the Year 2014
• IDA Gold Vessel Kitchen 2014
• IDA Gold Virtuix Omni 2014
• IDA Silver Accuvein 2014
• SPARK Bronze Benvenue Medical KIVA 2014
• GOOD DESIGN Samsung 2013
• GOOD DESIGN Virtuix Omni 2013
• IDA Honorable Mention bCODE MP300 2012
• IDA Silver Crest 2012
• IDA Silver Swivl 2012
• IDA Silver North Face 2012
• “Last Gadget Standing People’s Choice Award” Samsung 2012
• CES Innovation of the Year for Laptop Magazine Samsung 2012
• IDA Gold Samsung 2011
• The Shaggies, Honorable Mention Samsung 2011
• Winner of the “Innovation Design and Engineering” award Samsung 2011
• Editor’s Choice “Best of Show” Bittel Technologies 2010
• “Best New Technology Product Bittel Technologies 2010
• AIGA 365 Design Annual and exhibition at Vaska 2010
• IDEA GOLD Samsung 2007
• Red dot design Award Samsung 2007
• Appliance Manufacturer's "Excellence in Design" Medtronic 1997
• Red dot design Award Medtronic 1997
• iF Design Award Medtronic 1996
• Annual Design Distinction from ID Magazine NEC 1996
• Business Week’s IDEA Gold Samsung 1995
• IDEA Silver Sega 1995
• IDEA Bronze Diablo Research 1995
• iF Design Award Samsung 1992
• Design-Team of the Year Germany 1990
• Braun Prize winner Braun 1989