Enfusion is a tech startup for professional athlete. They provide software for fitness analytics and needed Quillor to help define their brand. We first began our branding process with a kick-off branding workshop to discover their brand story. We crafted a worksheet for Enfusion to help us understand the story behind their brand. The story of Enfusion is a crossroad between the analytical world of software and the gritty arena of athletic performance. We crafted a comprehensive brand style guide and gave Enfusion a library of visual assets to tell their story.
