Most front-load washing machines follow the same convention – a white box with a round glass door and puzzling controls. Our aim was to challenge these conventions by offering a fresh and emotionally exciting solution that could jolt the market. We openly explored usability factors, form, materials, and new machine configurations.
Aligning to the needs of a modern living space
This machine features a smaller enclosure but with a bigger drum which is more spacious and efficient. Its unique post-modern design is fresh, quite appropriate for a laundry machine.
