Challenge: Launch and position Helen Bennetts Sustainable Design as a competitive brand in the marketplace. The main challenge was to design an identity that wasn’t stereotypical of the imagery and colour scheme associated with the energy and green industries.
Solution: Develop a brand identity and logo design to reflect Helen Bennetts Sustainable Design’s mission and values of providing sustainable design.
Results: Delivered a fresh, down-to-earth and professional brand identity unique to the business giving it a competitive edge within the energy sector.
