Echo is an Investment Firm for Millennial entrepreneurs in the CPG space. They wanted a brand identity that reflected their forward-thinking edge while maintaining a very professional image. Simple shapes and unique colors create the repeating ECHO letterforms in the name, while the circles and squares lend themselves naturally to a system of patterns and icons. The clean-lined Avant-garde feeling stays away from “echo cliches” and establishes their distinctive presence in the financial industry. The responsive website utilizes scroll activated HTML5 animations and immersive, entrepreneurial imagery.
