About Us
The Agency of Research and Creation (ARC) is a bold, long-term design research practice conceived by Brand Experience Strategists Annie Chou and Robert Joel Cortez. With nearly four decades of combined expertise shaping brands and crafting experiences for global visionaries, this venture is more than a project—it represents the evolution of their careers, design philosophies, and a shared commitment to redefining the future of brand-to-audience connection.
At ARC, we recognize the big shift happening in consumer preferences: a movement towards brands and institutions that prioritize connection and experiential engagement. We believe experiences are fundamental to human existence, shaping how people align with the world around them. In a fast-paced, technology-driven era where artificial intelligence, organoid intelligence, and humans coexist, we are driven to explore what it truly means to connect, engage, and be human.
We invite visionary leaders and experts from all industries to join us in exploring meaningful solutions to the challenges of our time. In a world shaped by overconsumption, we seek to redefine connection—fostering authentic relationships between individuals and cultivating deeper communication
between brands and their audiences.
Our mission is to inspire policymakers and business leaders to create a more thoughtful and responsible world. By championing experiences that prioritize humanity and innovation, we aim to turn ambitious ideals into tangible change—starting now, one experience at a time.
PROVEN BLUEPRINT
Our proprietary FOUR Dimensions Framework™ is a strategic blueprint designed to enhance your physical brand experience. By analyzing four key areas and 20 critical metrics, it provides a holistic view of your branding and marketing communications. With its focus on measurable results, the FOUR Dimensions Framework™ empowers you to make informed decisions that drive meaningful connections and deliver a stronger return on investment.