For the launch of a new company‘s line of energy juices featuring exotic plant extracts, the Montreal based packaging agency the Small Monsters were asked to design both bottle and graphics.
The challenge was to find a balance between the familiar (the flavours) and the new (the plants), while keeping cohesion and a clear hierarchy amongst the required messages: the flavour, the benefit, and the brand.
The result is a vibrant new brand that appeals to health-conscious millennials and clubgoers alike.
Launching in September 2014, the early reactions have been enthusiastic, with demand coming from stores, distributors and customers.
