The House of Marley was created by Bob Marley’s family members to spread his message of hope and love. The brand came to TEAMS to create a unified brand language — one that would embody Marley’s legacy of One World, One Love. The turnaround time: mere months.
The Marley’s gave themselves — and us — a lofty goal: to develop a range of innovative products that exemplify Marley's values of equality, unity, authenticity, charity, and sustainability.
The output was prolific, ranging from grand designs to provide needy communities with power to more modest plans to offset packaging carbon footprints. That huge push of teamwork helped lay the groundwork for an audio line that would cater to consumers who wanted to feel better about where their product came from.
Drawing from the Rastafari reverence for all things of the earth, natural materials like sisal and bamboo were ranked by their sustainability and then integrated into the designs.
You can read more about the House of Marley's audio line at the case study link below.
