Working in collaboration with British model and menswear designer Thomas Penfound we developed the creative direction and branding for his own label T.PENFOUND. Informed by the highly refined and intelligently detailed construction of the first collection of shirts and it’s references to British manufacturing and the London transport network, the identity reflects these characteristics and reinforces the label’s aesthetic vision. The scope of work encompassed the creation of the logotype, photographic direction and the design and development of all digital media including an independent online e-commerce store.
