As part of Clorox’s new sink-side organization line, we developed the Counter Caddy — a compact, flexible organizer designed to make everyday kitchen tasks more manageable.
Backed by strategic research — including pricing studies, competitive reviews, and trend analysis — the design process focused on creating a flexible, intuitive organizer
that would meet real-world kitchen needs at an accessible price point. Designed to help consumers streamline their sink spaces without adding clutter, the Counter Caddy
blends smart functionality with thoughtful simplicity.
Designed with versatility in mind, the front lip folds up to become a sturdy handle for easy carrying or hanging washcloths. A side panel also folds down to create extra space
for sponges and other cleaning tools
