The task: Create a consumer experience strategy to reintroduce the Tang brand to a new generation & disrupt the market category, while simultaneously engaging delight. For this rebranding project, we created form, color, & graphic elements that capture the iconic “space drink” that we know and love. The project was named one of the best rebranding efforts in 2010 by Fast Company. It has also been featured on packaging blogs, The Dieline & Lovely Package.
