Throughout our time at FLIR, we worked diligently to ensure that all cross-media approaches had the same “look and feel” and were impactful, informative, and emotive. Ads were run in dozens of industry publications, and the “life-saving” theme was carried out through print ads, trade shows, social media, and video content. The strategy proved successful, in that the ads sparked emotion from our customers. Many commented to us how meaningful it was to them that we related with their struggles and daily missions.
