In preparation for a new product line scheduled for a Spring 2008 launch, Nike Timing commissioned s.point to generate fresh ideas for their watches market categories.
Understanding Nike’s position in the market and in their design language allowed s.point to identify areas for improving the usage and advancing the design identities of each segment further.
Through numerous rapid prototyped models, the designs were tested rigorously for ergonomics and usability to ensure that the design supported all functionality and operation of the watch.
