Understanding context:
For 75 years professionals have relied on Paslode for
high quality fastening solutions. SD was tasked with
the redesign of the F350S, their flagship nail gun.
Firsthand observation:
At its simplest, user research is understanding how
customers use your product. Unlike most research efforts,
the SD approach is fast and direct. Designers go to where the product is used, talk with workers and observe them in action.
An unexpected discovery:
Well worn tools are a sign of a skilled carpenter. From this, SD designed a wear friendly form and finish that would look better season after season, developing a lasting bond between tool and tradesman.
Brands that last:
More than just design a better product, our approach cements ITW Paslode as the premier brand with a timeless legacy. When the average nail gun lifecycle is 5 years, 21 years in market is an icon.
