Play Design Hotel is a property and business unit invested and operated by SOForest Design Strategy Co. It is also a major design brand of SOForest in hospitality industry.
Hotel as A Living Lab
Play Design Hotel is a living lab interfacing product design ideas / entrepreneurial ideas and everyday people / travelers. The categories for the ideas are such as: in-room household design items, furniture, everyday necessities, commodities, and digital home appliances. This platform not only offers a field to test and evaluate product ideas developed by SOForest, but also open to other designers or design firms on a contract basis.
People who stay in Play Design Hotel mainly come from foreign Asian countries, such as Singapore, Hong Kong, China, Malaysia, South Korea, and Japan; mostly are between 25-35 year-old designers, architects, editors, photographers, PR, and fashion designers.
