About Us
Robert Bronwasser passionately merges creative skills, common sense and over 20 years’ experience into useful designs with a one-off look.
Too much rest is rust for Robert Bronwasser (Vlaardingen, 1968). Even while still studying Industrial Design at the Technical University of Delft, he took on assignments to master the tricks of the trade hands-on. Shortly after graduating with honours in 1992, he started his first industrial design agency. In 2002 he founded SMOOL, laying the foundation for his own studio.
Today, Robert Bronwasser is an acclaimed designer, collaborating with innovative brands and major labels. Rewarded with numerous design prizes, both his commercial and non-commissioned work is on show regularly at international fairs and design exhibitions. His vision is clear: design needs to be smart, modest, iconic, logical and enjoyable – to put a daily smile on your face.