PRIME STUDIO™

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Will Perform

Client: Will

Prime Studio worked with Co-Founders Serena Williams and Eric Ryan to develop Will Perform, a suite of products for the body’s various recovery needs. Prime Studio designed the innovative primary packaging with custom CRC closures, on-the-go carabiner tops and custom applicator heads for an easy, no mess experience. We worked closely with long-time partners Mythology during their brand and identity development to ensure a fresh, new approach to a dated category.



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