PURE GEAR PX360 “A case to do something extreme”
The PX360 is an interesting case study. Puregear was a new company that approached Pip Tompkin to help them create a product brand strategy and a range of distinctive products. Pip Tompkin through the Big think, Big Idea process identified a number of additional business opportunities that were outside the original brief. One opportunity Pip Tompkin Design recognized was the need for a well-designed ruggedized. The project was called Adrenaline. The Adrenaline product, renamed the PX360, established Pure Gear as a company invested in design. The PX360 was such a success for Pure Gear they expanded the product line. To describe the final product in more detail The PX360 is a rugged case designed to protect people’s phone with extreme occupations and lifestyles such as rock climbers, mountain bikers, construction workers, police, firemen and the military. The extreme protection allows the user to take their phone into difficult situations. This was a key consideration in the design development of the PX360. The hoop features was developed to provide an easy grab point and a failsafe way of securing your device. For added reinforcement, the case is constructed from two rubberized plastic parts that are locked together with screws. The case includes a utility tool that is used to screw the case together. The PX360 was launched at CES in 2011 The PX360 is a case to do something extreme.
