A case study in full service design, from branding, packaging, product, manufacturing and web creative direction.
TAMPOUT was conceived by an OBGYN Nurse Practitioner and Midwife as a safe, at home solution for retrieving retained menstrual products such as tampons, menstrual cups, or discs from the vaginal cavity.
The design challenge was to refine and optimize the product, including improving the function of the hooks at the ends of the finger devices, as well as creating a storage pouch that can house the product on the go. Bonus: the travel pouch also serves as a sanitizing bag as well as offering an eye catching hanging loop to complete the packaging!
The visual strategy centered around the two finger peace sign that shows the product as it's intended to be used, as well as showing a recognizable image that communicates peace of mind. The logo was developed to work well in composition with the peace sign image on the packaging, as well as isolated for all other applications.
TAMPOUT is a cost-effective solution for women that is intended to help reduce the number of emergency room visits due to health concerns arising from inserted menstrual products. While in the feminine hygiene product category, this product stands apart from anything else on the market by being the first of its kind to address this problem. It is an emergency product that requires educating customers, which is an ongoing effort through social media.
The design goal was to present this innovative product in a way that is simple, approachable and to the point, but also vibrant, eye catching and youthful. The logo, graphic elements, imagery, color selection, product and packaging details all work together in harmony to create a strong online and on shelf presence.
