The Jelly Bean® Bath Hook is a whimsical, colorful new suction cup hook for the bath, kitchen, laundry room, or locker. Its innovative Duo-Grip suction cup allows you to attach the hook securely to any non-porous surface, through a dual duro-meter manufacturing process Modern Edge helped to develop. The ergonomic release tab lets you release and reposition it with ease by any size hand. Pioneering methods of dual shot molding allowed for the use of dramatically different material duro-meters shot into the same mold without quality issues.
Building on an existing line of bath accessories, the client wanted to create a new line of products that would allow people to organize their baths without hauling out the power tools. More than that, they were ready to move the brand in a bold new direction. Modern Edge was asked to develop this new bath line based on color convenience and performance.
