McLean Design, Inc.

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Toro Dorado Tequilas

Client: Toro Dorado

For years, this family-owned spirit was simply the regular house brand at the family’s authentic Mexican restaurants in Chicago. However, as its reputation grew, the family was convinced that their “golden bull” was worthy of its moment in the sun. McLean Design was commissioned to create a deeply authentic experience, consistent with the family’s rich heritage, that would offer a compelling experience to the uninitiated.


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