McLean Design, Inc.

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Fresh Express

Client: Chiquita Brands Int’l, Inc

Prompting the expectation of a delicious bistro salad was FEX’s goal for its “ground up” Kits redesign. As category leader, they required a new design to tastefully, immediately and accurately communicate this restaurant quality experience. Previously cluttered and fast-food gaudy, with limited appetite appeal, McLean Design's refresh richly communicates the newly abundant gourmet ingredients, fusing it all with an appetizing and iconic dressing “pour.” The design leaves no doubt that within lies a total salad experience.


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