P.S. Let’s Eat introduced an unfamiliar but über healthy European dairy product called German-style quark to a highly skeptical American market. McLean Design named, designed, packaged, and positioned the new Elli brand to embody a contemporary, imported feel, that appeals to modern health-conscious consumers as a smarter, healthier dairy snack. The bright Elli packaging claims its European heritage with a modern, playful design that suggests an enlightened awareness of healthy choices.
