For their first perfume launch in 1993, the iconic and avant garde fashion house Comme des Garçons needed a packaging which would break all the rules and set them apart in an over-saturated industry.
We took the standard legal requirements of a perfume packaging and decided to re-imagine their role by transforming the bar code, recycling symbol, government warnings etc into the graphic design on the front of the box. The visual vocabulary was strict but versatile and allowed us to develop truly individual atmospheres for each new fragrance while maintaining the feel of a unified collection.
Subsequent to the first launch, the Comme des Garçons perfumes became such cult and commercial hits that they now form part of the permanent collection of the Museum of Modern Art and have become a multi-million dollar success.
