Ignite is a personal health & wellness ecosystem that integrates physical, digital and social media components to improve how you manage your lifestyle. The Ignite pad is a unique piece of hardware that replicates the functionality of a wireless/ digital scale and Wii Fit on a smart phone at a fraction of the cost. By tracking weight, fitness and lifestyle behaviors and goals, the Ignite's iPhone and Android apps convert personal life expectancy into a tangible "life number" based on a positive, proactive and always-current plan. The user-friendly system helps consumers to understand and improve their life expectancy in real-time through positive behavior changes.