Kawasaki is a leader in recreation and utility vehicles, and participates in trade shows to display their product line to buyers and consumers. IDA was commissioned to maximize the 90’ x 90’ exhibition space with the company’s product and culture, as well as draw in and attract passersby with eye-catching graphics. The design team created an “experiential” space that incorporated lifestyle images and action video to communicate the emotion of their products, and developed a kit of parts and guidelines for Kawasaki to maintain consistency as they roll out additional specialized exhibits and displays.
