An office furniture company with more than 30 years of being a leader in Monterrey invited us to help them turn their experience and production quality into great design products. In an ongoing strategic design consultancy project, we are working together with Ofimodul under the brief “the new Mexican office†to design new collections for their catalogue, infusing a design culture into the company and reinvent their brand. The first outcome of this project is Linea01, an open-plan office furniture collection that breaks apart from conventional office spaces aimed at young users and creative companies.