Recognizing a recent trend in fruit-infused water, or “Spa Water”, and a longer term trend of making real food at home, Impel created a simple, effective and affordable solution for their client Epoca. The Primula Flavor Now Beverage System allows anyone to make healthy, delicious naturally flavored beverages at home in minutes – not hours. Fruit and herb ingredients are placed in the Instant Infusion Core, and a muddler-like 'Flavor Wand' crushes them to rapidly release flavors in to the water-filled pitcher.