Impel Studio partnered with Primula Products of Boca Raton, FL to invigorate and expand their line of products for creating all-natural beverages at home. Working as an extension of their international product development team, Impel helped Primula re-position their business as an impactful lifestyle brand driven by innovation & design.
As iced coffee consumption grows, and the world catches on to the growing trend of Cold Brewed Coffee, Primula is well positioned to capture the excitement with a premium solution to making coffee this way at home. Cold brewing coffee (infusing grounds in cold water for up to 16 hours) is the preferred method for making iced coffee beverages and other coffee-based recipes. Impel Studio tested the few existing competitive products available at the time, and found that none of them provided the level of functionality and convenience expected in a matured, mass-market consumer product. The result of our rigorous development process is the Cold Brew Carafe - timelessly handsome, simple to use and clean, and designed for seamless integration into your daily caffeination routine.
