In a declining industry that appears to have lost the attention of the younger generation, the game of golf was hungry for a disruptive product that would cater to the modern athlete. Gone are the days of a slow and methodical love for the sport, therefore, a versatile product needed to be developed that would perform with excellence on the outdoor golf course but that could also seamlessly transition into the indoor gym, aiding and elevating the strength and conditioning regimen that has become such a mandatory part of today’s competitive golf game.
