Owl Labs partnered with Fresco to craft 3D virtual environments that showcase their 360-degree conferencing technology in an engaging and on-brand way. After several successful collaborations, virtual photography has become a mainstay of every Owl Labs product launch. This innovative approach replaces conventional product photography, offering a limitless asset creation strategy that elevates website visuals to stunning heights.
3D product photography offers total creative freedom and a limitless curation of styles, lighting, furniture, and overall vibes not possible with traditional photography. It removes the burden of time-consuming and expensive physical staging, replacing it with a swift, highly collaborative, and exciting creation process.
It also allows for creative re-use of 3D assets and 3D scenes, reimagining and leveraging existing assets into new and exciting product shots. We can produce a strong product story in a nimble way, focusing on the detail that takes these shots from great to outstanding.
The Owl Labs brand is energetic, playful, and colorful. In collaboration with their creative team, we designed conference rooms to perfectly capture this aesthetic, telling their brand and product story in a captivating, educational, and cost-effective way.
Based on brand direction from Owl Labs, we designed, modeled, textured, and lit, a series of virtual conference room scenes to visualize the Owl Labs products in a variety of room layouts, including wire diagram overlays.
Owl Labs’ 360 conferencing products use unique cameras, speakers, and microphones. We created high-fidelity digital twins of their product line -- inside and out -- to emphasize this technology.
With Owl Labs’ branding direction, and Fresco’s unique set of skills and expertise, we are able to achieve outstanding results. The ongoing collaboration also allows us to push into new creative spaces and ideas, reimagining and leveraging existing assets into new stories.
