Competing against a saturated market of extreme sports products, Surf-Rodz needed a refreshing presence to articulate its vision. The Surf-Rodz name reflects a sophisticated image that places a strong emphasis on the beauty of form and material. The brand needs to connect the idea of high-performance products to an audience who associates extreme sports with anti-establishment attitude and cool graphics. Duplexlab created a distinctive branding system and applied it to a variety of digital and print communication elements.
