Recall is the result of LG electronics' desire to explore the future of cellphone design. Recalls' most notable feature is its flexible hinge. By creating a curved profile, the phone will flip and stay open in a similar fashion to a measuring tape. This innovative design coupled with an OLED (Organic Light Emitting Device) display allows for a thin sleek profile and eliminates the clutter of a traditional hinge. This emphasis on simplicity enhances usability and durability while reducing manufacturing costs.