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DON JOAQUIN BRANDING/PACKAGING

DON JOAQUIN BRANDING/PACKAGING

Don Joaquin is a maker of fine guacamole made from Haas Avocados in Mexico. Geyrhalter Design was hired to create the overall brand, from identity through packaging, for the company to go retail in California first and then throughout the US. The identity evokes 'traditional mexican' by use of colors and typography; at the same tyme conveying the Aztec feel of the integrated typographic mark.



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