About Us
Doblin is an innovation strategy firm. We craft comprehensive, reliable, and repeatable approaches to innovation. We have more than two decades of experience helping business leaders tap their organization’s full innovation potential.
We help clients:
~ Assess their current innovation capabilities
~ Improve innovation cycle times and hit rates
~ Think beyond new products to the other nine types of innovation
~ Set their own unique innovation direction
~ Develop, select and implement innovation concepts
We have several core capabilities:
~ The innovation landscape: a proprietary diagnostic tool to identify patterns of innovation within an industry
~ An innovation diagnostic to assess innovativeness and to identify the most effective levers for improving it
~ A robust “insights for innovation” offering, tailored to generate discoveries critical for innovation concept development
~ Workshop and project protocols to generate compelling innovation concepts and momentum to implement them
~ Concept development support for developing supporting data, telling compelling stories, illustrating innovation ideas, and creating convincing presentations
~ Concept selection protocols to help clients choose innovations for further development
Doblin was founded in 1981 by the late Jay Doblin, a noted designer and professor at the Institute of Design at the Illinois Institute of Technology, and by Larry Keeley, Doblin's current president and a frequently published innovation strategy expert. Doblin's staff is composed primarily of business strategists, cultural anthropologists, contextual researchers, design planners and information designers.