About Us
Our work is to tell relevant stories through design.
Plot
In Primal we understand design as the beginning of each project. Therefore we face each one of them like nature does: we systemically sprout ideas, supported by a multidisciplinary team with which we analyze and provide solutions to problems.
Emerge
We enjoy the process of generative design, its birth, adaptation and organization. We believe that a company grows the same way a plant grows.
Propagate
Primal, is a studio that penetrates into the essence of products in order to create an image supported by a solid argument which is capable of responding to the needs of the consumer. Our philosophy is to search for the essence of things. We learn from our clients and we transform their products, giving them value through design. We like to tell the story of this process, which we seek to be recognized, accepted and appropriated by people.
plot>emerge>propagate
Specialties
design, branding, corporate identity, infographic data analysis, complex systems, systemic thinking